Why Direct Mail Still Outperforms for Local Businesses
Physical mail has less competition in the mailbox than your email has in an inbox.
March 27, 2026 · 5 min read
The average household receives a fraction of the mail it did twenty years ago, while inboxes have gone the other direction. Scarcity is the advantage.
EDDM lets you saturate specific postal routes without buying a list — ideal for restaurants, home services and new location launches.
Format matters more than copy length. Oversized postcards get read at the mailbox; envelopes get opened later, or never.
Always include one measurable response mechanism: a dedicated phone number, QR code or offer code. Without it you are guessing.
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