What a Vehicle Wrap Actually Costs Per Impression
Run the math on the cheapest advertising most local businesses never buy.
May 9, 2026 · 4 min read
A full wrap on a work van is a one-time cost that keeps producing impressions for five to seven years. Spread across that lifespan, cost per impression lands far below radio, print or paid social.
The important variable is not the wrap itself — it is the design. A wrap with three legible elements (name, one service line, one contact method) outperforms a busy wrap every time, because drivers have roughly four seconds.
Contrast beats detail. High-contrast type at scale is readable at highway speed; a detailed photographic background is not.
Fleet consistency compounds. Five identical vans read as a company. Five different designs read as five contractors.
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